BERG:

Wakanda@Disney

BERG Overview

Mission

To sustainable attract, retail and advance the careers of Black Talent; as well as guide and influence The Walt Disney Company’s understanding the Black consumer is indispensable to enhance our products and experiences.

My Role

Communications Co-Lead

Projects I oversee

Slack posts, email blasts and any marketing materials needed.

Highlight project: Iwájú event Popup

I had the privilege of concepting /bringing to life an Iwájú Disney Store popup at the Walt Disney Games x Wakanda Event.

I pitch this idea to various leaders in the BERG and at Disney Store and they loved it. From there I created concepts , developed print ready files and worked with my partners in California to make this idea become reality.

Popup activation live at Walt Disney Games x Wakanda Event.

Concepts

When creating these concepts for the Disney Store Popup I had to keep in mind potential budget and prop limitations.