Campaign:
Visa Fall Refresh
Campagin Overview
Objective
Update our Visa landing page, banners and email footers on our Disneystore.com site.
My Role
Lead Designer
Timeline
Briefing happened in May 2024 and New assets launched October 30th, 2024.
Challenges
Needed to update creative on all applicable channels incorporating Visa’s new branding but had no dev resources available.
Design Process
Previous design that is being updated.
2. Go though Visa’s new branding guide and see what aspects I can incorporate into our current layouts.
1.Have a kickoff meeting with key stakeholders, go though brief and ask/ answer any questions or concerns.
Presentation I put together so I could clearly communicate what we where thinking of updating and made annotations on concerns I wanted to bring up with the production team.
3. Set up a meeting between the Production and Creative team to express updates we would like to make and see what can be done without Dev work.
4. Create comps based on in information collected from meeting with Production Team and set up a meeting with Visa Team to show them the first Ideation of the updated Landing pages and banners.
Comp for Refresh
5. Iterate on comps till all parties agree on the final solution. Present final comps to Visa and production team.
6. Prep assets and figma file for production team.
7. QA Landing page, banners, and update email footer templates.
8. Launch!